Comprehending Customer Buying Process

Customer makes a buying decision of a product after evaluating the total product on certain attributes, i said ‘Whole Product’ because customers will evaluate elements such as brand, support etc which are not related to actual product. This eBook is an attempt to teleport Product Manager into minds of their customers to understand the psychology behind the process of customers. The inputs can later be used to inculcate essential attributes into the ‘Whole Product’ that will influence customers preferences to buy the product and come for more.

The eBook could be directly downloaded from SlideShare