Few years after occasional blogging, i had this urge to start drafting eBooks. Honestly, i am not a good writer and i have not become one ever after drafting 3 eBooks. I started with an intention to push my limits, it is hard to imagine how far could one stretch unless they push themselves hard. The purpose was also to assimilate my thoughts and learning. Please note that lots of thoughts and preparation have gone into drafting those eBooks. My only ask is to share your feedback at murali.erraguntal@gmail.com or @emurali. Your feedback means a lot to me to further improvise the content.

I sincerely wish to to draft a complete eBook on ‘360° of Product Management’.

I did launch a product in CY2014. I managed the product right from conceptualization till launch. So there was never a better topic than to describe my experiences of building a new product. The eBook has already gone through 2 revision, please keep watching this space. I will soon upload 3rd revision.
Building New Product - Page Cover










After the product is launched, one key focus area is to keep revisiting product vision/strategy and diligently ensure that the product roadmap reflects the plan to continuously evolve the product towards realization of product vision/strategy
Pragmatic Guide for Great Product Roadmapping









To better evolve the product, it is essentially to understand why and how customers are purchasing the product. What goes into their thought process while making a buying decision. It is responsibility of Product Manager to feed the information to appropriately evolve the product
Comprehending Customer Buying Process - To Sell Better

2 Responses

  1. gary robinson January 10, 2015 / 4:09 PM

    I have been in marketing and product development for 15 years and found this document informative and useful. Thank you for sharing your thoughts

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