Has Android really changed the dynamics of smartphone market

According to me, there are two tipping points in smartphone market. First tipping point is the arrival of IPhone. Firstly IPhone has changed the perspective of user experience in smartphones and secondly it has paved the way for evolution of apps eco-system. Apple has set a benchmark with respect to apps that success of future smartphone OS lingers on its ability to successfully create an apps eco-system. The second tipping point is Android. Android is definitely a force to reckon with in smartphone market that would otherwise been poised to be dominated by IPhone. Android has given new lease of life for all the handset manufacturers to revive their smartphones portfolio and thereby completely changing the competitive landscape of the smartphone market. Most of the smartphone manufacturers like HTC, Motorola have increased their market share in smartphone market after introduction of Android phones.

Now Android OS being free and Smartphone market being on an exponential growth trajectory, most of the companies that do not have any experience in mobile market are launching smartphones. The list includes Huaweii, Dell, Mindtree and it will keep growing irrespective of the success of the earlier mentioned companies. Everyone wants to have a share of the larger pie to quench their growth requirements. Leaving aside the discussion regarding the ability of those firms to succeed in crowded markets, I can assert that Android is on the path to make the smartphones a mass market product by facilitating flurry of companies enter smartphone market. Had it not been for Android, how anyone would justify the entry of so many players in smartphone market. As always, Google has been a game changer in every segment it enters. As a next wave, I feel that the day is not far off where I can buy my own smartphone hardware and load OS of my choice.

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