Business Case Archives - ProductGuy.in

Building new product – My experiences (Part IV – Planning Phase)

Posted on October 31, 2014 by Murali Erraguntala

This blog post is continuation of my earlier blogs related to ‘New Product Development – My Experiences’. Next in the series, i would talk about actual ‘Product Development’ and ‘Essential traits of PM for success of NPD’. Product planning phase… Continue Reading →

Building new product – My experiences (Part I – Business Review)

Posted on September 27, 2014 by Murali Erraguntala

After the new product idea is formulated, Product Manager has to start drafting a strong business case that would highlight the need for new product and justify it financially by providing appropriate RoI. In some cases, RoI alone cannot be… Continue Reading →