0

Facilitate customers to make right buying decisions

Product Manager should identify the information which when provided to customers would make their buying process easier and simpler. ¬†Product Manager therefore has a fundamental responsibility to identify what information would be sought by customers across various engagement points at… Continue Reading

0

Stages of customer buying process

This blog is a continuation of my previous blog post on ‘Why it is required for Product Managers to comprehend customer buying process‘. I have mentioned about ‘WHY’, ‘WHEN’ and ‘HOW’ of comprehending customer buying process. In this blog, i… Continue Reading