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Simplify customer buying process

Buying cycles of a product (especially B2B) takes really long, long buying cycles are really exhaustive. There are certain areas of the buying stages that could be optimized to reduce the overall time taken to conclude the buying cycle. I… Continue Reading

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Facilitate customers to make right buying decisions

Product Manager should identify the information which when provided to customers would make their buying process easier and simpler.  Product Manager therefore has a fundamental responsibility to identify what information would be sought by customers across various engagement points at… Continue Reading

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Comprehending customer buying process

Why? I have earlier authored couple of shorter eBooks (downloadable copy available at www.ProductGuy.in/Resources) Building New Product – Experiences of a Product Manager Pragmatic Guide for GREAT Product Roadmapping In both those books, I repeatedly stressed that merit of the… Continue Reading