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Comprehending customer buying process

Why? I have earlier authored couple of shorter eBooks (downloadable copy available at www.ProductGuy.in/Resources) Building New Product – Experiences of a Product Manager Pragmatic Guide for GREAT Product Roadmapping In both those books, I repeatedly stressed that merit of the… Continue Reading

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Prioritizing product requirements in alignment with product objectives

In all my earlier blogs, I was focusing on discovering and anticipating needs and who can help Product Manager discover those needs. After Product Manager collate all possible needs and start drafting requirements, there will not be dearth of product… Continue Reading